As a female-owned and led brand, we are committed to representing women of all backgrounds, shapes, sizes, ages and stories. Therefore, our overriding goal is to have a positive social impact on the image of women in the media.
We dream of a day when all women, no matter where they are born, are free to pursue their dreams without restrictions. On this day, all women are free to choose what to wear, who to love, what to believe and what to do with their bodies.
Our company values —
Our core company values are the guiding light that enables us to grow and expand our business, are fully aligned with what we stand for from day one, and influence the decisions we make every day.